Sfoglini
Course: Advanced Campaigns, Fall 2023Sfoglini, based in the heart of Brooklyn, New York, stands as an artisanal pasta brand rooted in the rich heritage of Italian cuisine. Drawing inspiration from this culinary tradition, the creators of Sfoglini have crafted a classic product infused with a contemporary flair. The primary aim of this initiative was to establish a unified identity system, extending its application to novel campaign strategies and product offerings. Encompassing logo, packaging, and brand design, along with advertising and content curation, the project aimed to forge a brand identity reflective of modernity while remaining deeply connected to Italian traditions.
Image & Mockup Credits: Unsplash, Freepik, Pexels, Unblast, National Archives