El Chullo
Course: Graphic Design, Spring 2022El Chullo, an establishment in Phoenix, Arizona, celebrated for its authentic Peruvian cuisine, is set to open a second location while commemorating its seventh anniversary. This juncture offers an ideal occasion for rejuvenating the brand's existing identity. The project encompasses branding, illustration, and content curation. In the ultimate design, the primary approach revolves around modernizing the logo and ensuring it remains distinctive to pique the interest of locals, all while retaining a strong visual connection to their cultural heritage.
Image & Mockup Credits: Unsplash, Freepik, Pexels